Zendaya simply went to house. Effectively, virtually. In ON’s spring 2025 marketing campaign, Zone Dreamers, she takes the lead in a fictional sci-fi world full of daring sneakers, modern activewear, and surprising touches like alien ears and large baggage of cereal.
On Spring 2025 Marketing campaign
The marketing campaign, shot by photographer Nadia Lee Cohen, is impressed by the thought of a trailer for a movie that doesn’t exist, celebrating daring motion and creativeness. Styled by her longtime model collaborator Regulation Roach, Zendaya wears the model’s Cloudzone and Cloudtilt sneakers alongside futuristic bodysuits from ON’s new Studio Knit assortment.
The bodysuits are engineered with CloudTec® cushioning, created to help motion in each path. Roach even designed customized spacesuits to match the dreamy, intergalactic theme.
“Zone Dreamers was such a pleasure to create,” Zendaya shared in a press launch. “Teaming up with Nadia for the primary time introduced such a novel power to the set, and collaborating with Regulation — as all the time — made the expertise much more particular.”
