On Friday, Kendrick Lamar took over social media timelines as soon as once more when he dropped the highly-anticipated music video for his hit track “Luther.” And whereas the visuals have been hearth and aesthetically pleasing, followers are speaking about it for an entire different cause.
Coming in at just a little over 5 minutes, the music video bounces forwards and backwards between black and white and in colour imagery and options love pursuits for each Lamar and SZA. In direction of the tip, it additionally allowed for the Luther Vandross track that it samples — the 1982 hit, “If This World Had been Mine” feat. Cheryl Lynn —to get some additional play time so true music lovers may recognize and revel within the nostalgia.
However what followers caught on the very finish of the video was the director credit score and that belonged to none aside from Karena Evans. If that identify doesn’t sound acquainted, that’s okay since you’ve positively seen her work earlier than — most notably for the music movies of three of Drake’s 2018 hit songs: “Good For What,” “God’s Plan” and “In My Emotions.”
As soon as individuals received wind of Evans’ involvement, they have been fast to level it out in addition to the truth that Lamar’s video launch got here simply after Drake dropped his largely black and white laced video for his hit track “Nokia.”
“The petty struggle continues, Kendrick Lamar’s ‘Luther’ music video is directed by Karena Evans from Toronto, Canada she is Drake’s former video director for God’s Plan, Good For What, I’m Upset, and In My Emotions,” wrote one consumer on X/Twitter.
“It took Drake 11 days to get simply over 9 million views on the NOKIA video. Kendrick has 2 million views on the “luther” video in 6 hours,” stated one other.
“Kendrick and SZA dropped the Luther video proper when Nokia was pushing for the #1,” wrote one consumer.
On the subject of the romantic visuals and Vandross’ track getting extra play, others wrote:
“I like how Kendrick and SZA gave Luther Vandross some additional appreciation and recognition within the music video.”
“We have to get again to like songs. That visible was so beautiful & we’d like extra of that. We’re fed a lot of the damaging & excessive & we’d like stability,” stated one other.
“I’m crying each time I believe he’s accomplished making stuff he drops one thing else LMFAO that is the perfect yr to be a Kendrick fan ever,” one consumer wrote.