Ariana Grande simply made crystal cool once more. The pop famous person and Depraved actress is the face of Swarovski’s spring-summer 2025 marketing campaign. And he or she’s dazzling. Shot by Mert & Marcus, the marketing campaign mixes Sixties glamour with colourful jewellery that feels playfully stylish.
Within the pictures, Ariana shines in pastel florals, outsized gems, and pop-art shapes from Swarovski’s Idyllia, Millenia, Dulcis, and Chroma collections. From lilac necklaces to chunky inexperienced and pink bangles, every look is vibrant and attention-grabbing.
Swarovski Spring/Summer season 2025 Marketing campaign
Artistic Director Giovanna Engelbert says the gathering celebrates transformation and popular culture’s love affair with jewellery. Ariana agrees. “This marketing campaign felt actually uplifting and joyful,” she shared, embracing the gathering’s metamorphosis theme.
Her magnificence look is equally hanging. Assume a excessive ponytail, full eyelashes and shiny lips. Whether or not styled in sheer gloves or shiny equipment, Ariana exhibits how enjoyable and expressive jewellery may be.