By now, the rhythm. Tyla doesn’t simply make waves—she is the wave. Contemporary off her genre-bending world takeover and simply days earlier than her Coachella debut, the South African siren provides one other jewel to her crown: world ambassador for Pandora, the world’s largest jewellery model.
Name it “Fact or Dare,” however the transfer feels inevitable. Tyla’s ascent has been all sparkle and soul—a mix of heritage, model and sound that defies class. And that’s exactly the vitality she’s bringing to her partnership with Pandora. The marketing campaign, aptly titled “Pandora Styled by Tyla”, showcases a handpicked curation of items that inform her story—one allure, one beat, one bracelet at a time.
And since no Tyla period is full with out private aptitude, the gathering leans into the sentimental. The Cherry Blossom Attraction nods to her breakout “Water” video, an Web-shifting visible that flowed throughout timelines like gospel. Then there’s the Mini Shark Tooth Attraction, a quiet flex for her roots, her rhythm, her “On and On” devotion to authenticity.
“Partnering with Pandora is such an thrilling factor to do,” Tyla shared. “It jogs my memory a lot of house—my mother used to make jewellery, and our home was all the time crammed with beads. Every time she wished some peace, she’d hand us a container of beads and say, ‘Go make one thing.’ That’s how I first discovered my very own creativity.”
And now she’s inviting her fanbase—the loyal Tygers—to affix in. As a result of what’s a motion with out matching friendship bracelets? Take into account it an invite to put on your “Butterflies” in your sleeve.
For Pandora, this collab isn’t nearly star energy—it’s about storytelling. It’s about turning recollections into metallic, turning moments into which means. And with Tyla steering the aesthetic, count on a celebration of non-public expression that’s as trendy as it’s soulful.
Tyla’s Pandora assortment is now reside at Pandora.web/Tyla. The jewellery tells her story—but it surely simply may enable you to inform yours, too.