UGG’s newest spring-summer 2025 marketing campaign begins with a daring step. HANNI of NewJeans leads the brand new Golden Assortment in platform GoldenRise sandals which might be as versatile as they’re enjoyable. The standout fashion will be worn 3 ways: as a slide, a slingback, or a wrap sandal.
In a collection of vibrant photographs, HANNI is joined by Ayumi, Jenny, and Yoyo, displaying off how the footwear match into each second of a carefree day. The setting? A lush backyard oasis bursting with flowers, inexperienced leaves, and comfy cream-colored couches.
UGG Spring/Summer time 2025 Marketing campaign
It’s the right place to sit back or pose up. HANNI types her pair with a daring orange mini costume and pastel floral tights, mixing retro colour with contemporary spring enchantment. Every picture is filled with laughter, colour, and movement, capturing the straightforward vitality of hotter days.
The GoldenRise sandals additionally characteristic recycled supplies and a solar emblem on the only, staying true to UGG’s California spirit.
