Supply: Aaron J. Thornton / Getty
Lay Bankz has capped off a tremendous yr, closing 2024 by making historical past. Beneath Armour has signed Lay Bankz, making Bankz the corporate’s first feminine music artist to signal with the model.
Information broke from Nick DePaula, of Boardroom — a media firm based by NBA Star Kevin Durant — that the Philly native was signing a take care of the sportswear firm.
Bankz was extraordinarily grateful for the chance and hopes to make an affect with Beneath Armour the identical manner the corporate made an affect on her life rising up.
“I hope to be a singular voice for Beneath Armour, similar to they’ve supplied a singular fashion for me,” Bankz instructed sources.
Sean Eggert, SVP of Sports activities Advertising for Beneath Armour, spoke to the expertise of Bankz and her distinctive skills to deliver authenticity to her artwork as a key reasoning for sparking the corporate’s curiosity.
“Lay’s authenticity and dedication to self-expression will undoubtedly resonate with athletes and followers alike. By inspiring and inspiring others to pursue their passions with confidence and integrity, Lay units a strong instance for future generations. ”
Supply: Scott Dudelson / Getty
Beneath Armour joins Nike (Drake, Lil Yachty) and Adidas (Ye) as the most recent athletic model to barter a contract with a non-athlete. Particulars concerning the deal haven’t but been launched.
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Lay Bankz Turns into 1st Feminine Artist to Signal with Beneath Armour
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