SuperScale Case Research Highlights Aethir’s Impression on Gaming Consumer Acquisition

[PRESS RELEASE – Singapore, Singapore, March 13th, 2025]

Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case examine by SuperScale, a world professional in gaming person acquisition. The examine supplies an in-depth evaluation of how Aethir’s cloud streaming know-how enhances person acquisition methods for gaming studios, presenting a scalable various to conventional app retailer distribution.

Cloud Streaming as a Direct-to-Client Resolution

Gaming studios typically face excessive service charges when distributing video games via industrial app shops, with some platforms taking as much as 30% of a recreation’s income. Aethir’s decentralized cloud infrastructure permits studios to bypass these prices by using web-based streaming, offering an impartial publishing mannequin designed to reinforce person acquisition.

Key points of Aethir’s cloud streaming embody:

• Decreased Reliance on App Shops – Net-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a higher share of income.
• Decrease Consumer Acquisition Prices – On the spot play by way of social media or commercials reduces friction within the person journey, bettering conversion charges.
• Expanded System Accessibility – Video games might be performed on PCs, cellular gadgets, and good TVs with out {hardware} limitations.
• Different Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases might be managed independently of third-party platform charges.

Insights from SuperScale’s Case Research

SuperScale performed a two-phase evaluation to evaluate Aethir’s influence on gaming person acquisition, specializing in conversion charges and return on advert spend (ROAS). The cellular recreation Tiny Tower was chosen because the check topic.

Part 1: Conversion Price Evaluation

SuperScale examined how completely different engagement strategies—”Stream Now,” “On the spot Play,” and “Obtain”—affected person acquisition metrics, notably value per set up (CPI) and engagement charges.

Findings from Part 1:

• 43% extra gamers opted for fast play over direct downloads.
• Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.
• Conversion charges had been 45% larger for the streaming possibility.

Part 2: ROAS and Consumer Engagement

Part 2 measured early engagement and ROAS by evaluating person conduct between app retailer downloads and Aethir’s Stream Now function.

Findings from Part 2:

• 143% extra customers engaged with the Stream Now function in comparison with direct downloads.
• Day 7 ROAS elevated by 75%.
• Common income per person (ARPU) grew by 93% with Stream Now.
• Session counts elevated by 77% on common.
• Session period was 26% longer.
• Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.

Potential Purposes for Aethir’s Cloud Streaming

Aethir’s cloud streaming infrastructure could also be notably helpful for:

• Established publishers trying to drive direct visitors and optimize income fashions.
• Dwell service and MMO video games requiring seamless cross-device entry.
• Video games with social and viral attraction, the place on the spot playability enhances influencer-driven advertising and marketing methods.
• Rising markets, the place cloud streaming provides an answer for customers with out high-end gaming {hardware}.

SuperScale’s findings spotlight Aethir’s function in enhancing gaming person acquisition via decentralized cloud streaming. The entire examine is offered on Aethir’s web site.

About Aethir

Aethir is a decentralized cloud computing infrastructure supplier centered on optimizing GPU distribution and utilization for enterprise purposes. By transferring away from centralized fashions, Aethir permits scalable entry to computational assets, supporting companies throughout numerous industries and areas.