Snoop Dogg at the moment introduced a strategic funding and partnership with Concord Craft Drinks. Collectively, they’re launching Iconic Tonics, a brand new chief in premium purposeful beverage manufacturers aimed toward reshaping the class and redefining grownup beverage options.
The purposeful beverage business has skilled explosive development, with the market projected to achieve $200 billion globally by 2030, fueled by client demand for more healthy, purposeful options to conventional sodas and alcohol. As wellness and conscious ingesting developments speed up, Snoop and Iconic Tonics are poised to disrupt the area with a various portfolio of revolutionary manufacturers designed to fulfill shoppers the place they’re – whether or not at house, on the go, at leisure venues, or at their favourite bars and eating places.
Snoop Dogg Doubles Down on Useful Drinks
“I’ve all the time been about innovation, and purposeful drinks are the subsequent frontier,” mentioned Snoop Dogg. “Individuals need drinks that do extra than simply style good – they need advantages, and so they need selections. Concord Craft Drinks has been pioneering this motion, and collectively now as Iconic Tonics, we’re bringing one thing contemporary to the desk. That is greater than a model – it’s a life-style.”
Iconic Tonics combines Concord Craft Drinks’ experience in purposeful drinks, beverage innovation, model growth, advertising and marketing, and technique with Snoop Dogg’s world affect and rising presence within the hemp-infused merchandise classes, together with his Loss of life Row Data Do It Fluid and Dogg lbs Doggy Spritz manufacturers.
Iconic Tonics manufacturers can be found via a rising distribution community of each on-line and in-store channels, together with high nationwide retailers like Complete Wine & Extra, regional companions like Woodman’s Markets, and native commerce platforms like DoorDash.
“We’re constructing a platform that’s larger than anyone model,” mentioned Evan Eneman, Co-Founder and CEO of Iconic Tonics. “Customers are transferring past conventional alcohol and sugar-laden drinks – they need perform, taste, and expertise. With Snoop’s cultural attain and our confirmed potential to develop and launch groundbreaking drinks, we’re setting the stage for the subsequent evolution in drinks. We’re thrilled to have Snoop Dogg as an investor and accomplice. Snoop’s imaginative and prescient for the hashish business aligns completely with our mission to create optimistic change with our purposeful drinks.”
“We’ve constructed a trusted relationship with the management group at Concord Craft Drinks for years, and this partnership is a pure subsequent step,” mentioned Tiffany Chin, Head of Hashish Operations at Snoop Dogg’s ventures. “With our client attain and distribution and their experience in purposeful drinks and dedication to high quality, we’re poised for distinctive development. Iconic Tonics will convey one thing actually particular to shoppers – great-tasting drinks with actual advantages.”