February 28, 2025
Ashlee Knowledge’s enterprise mannequin is constructed on the pillars of “connections, content material, and neighborhood.”
In accordance to research carried out by KFF, nearly 20% of Black girls have skilled racial disparities whereas in search of healthcare remedy — a statistic that negatively impacts entry and outcomes for ladies of colour. In 2018, Well being in Her HUE was based by Ashlee Knowledge to assist Black girls obtain higher healthcare via suppliers who hear and perceive their experiences.
Knowledge says, “Our mission is to leverage the facility of know-how, media, and neighborhood to enhance well being outcomes for Black girls and different girls of colour, with the last word purpose of decreasing racial well being disparities in america.”
As reported by Healthcare Brew, HUE was based in New York Metropolis and has raised $4 million because the startup launched.
Presently, 15,000 members use HUE for gratis to themselves. Knowledge has attributed its success to the onerous work of her staff and the “three C’s” that the corporate has based itself upon: connections, content material, and neighborhood.
Knowledge defined that “connections” refers back to the intensive record of suppliers organized in an accessible listing. HUE organizes these suppliers so customers can discover clinicians who share related racial and ethnic backgrounds, guaranteeing that everybody on the listing has a “dedication to offering secure and affirming care to Black girls and girls of colour.”
Knowledge informed the outlet that the listing helps to extend sufferers’ stage of consolation within the clinic, enhancing their high quality of care.
The statistics on HUE’s practices match her enterprise mannequin, as KFF reported Black girls who share racial backgrounds with their suppliers have higher experiences.
Knowledge described one of the integral companies HUE provides, “If sufferers are avoiding care, that implies that once they do really go in, it’s probably that their situation is extra progressed, which ends up in dearer care and poorer well being outcomes, finally.”
“We’re making it simpler for sufferers to seek out suppliers who they’re extra more likely to belief and, by advantage of that, usually tend to interact in a preventive method.”
The listing at present consists of over 3,000 suppliers throughout 60 specialties and might be filtered based mostly on location, want, insurance coverage, and different elements.
Knowledge mentioned the second pillar is “content material,” which focuses on together with correct and dependable healthcare sources on the web site.
“I’m a agency believer within the energy of well being literacy and equipping individuals with info in order that they’re higher in a position to handle their very own well being and have interaction in shared decision-making with their healthcare suppliers,” Knowledge acknowledged.
The ultimate pillar is “neighborhood,” which is exemplified in HUE website boards, the place sufferers share their particular person well being experiences to attach with others like them.
“It’s a singular mannequin of mixing culturally tailor-made well being training with a peer assist neighborhood, so girls have assist and accountability as they’re managing their well being,” Knowledge mentioned.
Sooner or later, Knowledge Hopes will increase HUE to widen its attain with extra specialty care areas and acquire extra model partnerships to assist it obtain its purpose.
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