What Are You Doing on February 28, 2025?
On February 28, 2025, historical past can be made—not simply in financial activism however in storytelling. Be a part of Dr. Boyce Watkins and filmmaker Ric Mathis for the unique on-line screening of Episode 1 of B1 The Film at 8 PM EST. This highly effective movie explores financial empowerment, the significance of group economics, and the systemic obstacles that Black communities face. As we rally collectively for the Financial Blackout, we invite you to share your expertise with our viewers by texting “Cash” to 87948. Let’s make this greater than only a boycott—let’s flip it right into a motion that redefines how we use our collective wealth.
The Rise of Financial Protests within the Face of Company DEI Retreats
A current CNN report highlights the shifting panorama of company America as firms wrestle with political and authorized pressures surrounding DEI insurance policies. With a possible second Trump presidency on the horizon, companies are reevaluating their commitments, some quietly diluting DEI initiatives whereas others face lawsuits for prioritizing range in hiring and management.
Historical past has proven us that boycotts may be highly effective when focused successfully. The Bud Gentle controversy proved that client actions have tangible penalties when the protest is restricted, simply understood, and immediately impacts an organization’s backside line. The query is: Can an financial blackout on February 28, 2025, make firms take the Black greenback critically?
The Black Greenback: A Sleeping Large?
Black spending energy in America is very large, but a lot of it circulates exterior of Black communities. Whereas firms roll again their commitments to inclusion, they proceed to depend on Black shoppers to drive income. The Financial Blackout seeks to disrupt that cycle, forcing companies to acknowledge the influence of Black shopping for energy when it’s strategically withheld.
Think about a day the place thousands and thousands of Black shoppers chorus from making purchases, skipping Starbucks, avoiding Amazon orders, and delaying gasoline station visits. The ripple impact can be plain. It could be a wake-up name to firms that consider they will courtroom Black {dollars} with out respecting Black communities.
What’s Your Function within the Motion?
This isn’t nearly sitting out on spending for a day. It’s about intentional financial technique—redirecting {dollars} to Black-owned companies, investing in native economies, and holding firms accountable for his or her commitments to range.
So, we ask once more—What are you doing on February 28, 2025? Will you take part within the Financial Blackout and show that the Black greenback isn’t simply priceless—it’s indispensable?
Be a part of the dialog. Share your plans. Tag companies and influencers. As a result of once we transfer collectively, we shift the economic system. And once we shift the economic system, we shift the world.
