February 25, 2025
The business featured Beyoncé in a bedazzled denim set as she performed pool towards actor Timothy Olymphant.
Beyoncé is again in her Levi’s Jean for a brand new business with the American denim firm. On this newest characteristic, the singer confirmed off her bottom in a bedazzled two-piece denim swimsuit.
The “Levii’s Denims” singer continued her partnership with the model within the business “Chapter 2: Pool Corridor.” The commercial featured Beyoncé in a bejeweled denim jacket and matching pants taking part in pool at a bar towards actor Timothy Olyphant.
The clip reveals Beyoncé seemingly successful the sport in her nation glam apparel. In fact, the video additionally featured her hit track with Publish Malone.
“in my denims,” captioned the star, utilizing the “ii” depicted all through her Cowboy Carter album tracklist.
The model shared extra particulars on its newest visible with the Grammy winner for its “Reside in Levii’s” marketing campaign. Levi’s referred to the star as a “denim cowboy” who dressed prepared for a win.
“Along with her eye on the prize, our denim cowboy bets all of it on the nook pocket,” expressed Levi’s on the web site. “She’s the challenger he by no means noticed coming, and her victory isn’t simply received – it’s worn.”
Like its predecessor, the business reimagines basic Levi’s advertisements with the worldwide famous person. Their partnership with Beyoncé got here shortly after the singer launched her extremely acclaimed album. The mission not too long ago received Greatest Nation Album and Album of the 12 months on the 2025 Grammy Awards.
Proving what Levi’s CEO known as “The Beyoncé impact,” the primary advert that includes the artist resulted in a $5 million Media Influence Worth (MIV), beforehand coated on BLACK ENTERPRISE. On this second installment, Levi’s hopes to continue to grow with Beyoncé as its newest ambassador.
For followers eager to emulate Beyoncé’s Levi’s search for her upcoming Cowboy Carter tour, the clothes firm additionally has choices impressed by her outfit. Whereas the bedazzled model stays strictly for Queen Bey, the Beyhive can nonetheless store comparable items on Levi’s web site.
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