Supply: Cécred / Courtesy of Model
Precisely a yr after its debut, Beyoncé’s award-winning haircare model, Cécred, is making a serious retail transfer. The hair care line will probably be offered in Ulta Magnificence shops nationwide.
Beginning April 6, Cécred will probably be accessible at greater than 1,400 Ulta Magnificence areas within the U.S. and on-line, However that’s not all.
In a first-of-its-kind collaboration, Cécred may also be built-in into Ulta’s salons, giving prospects the possibility to expertise the model in a completely new manner.
Beyoncé shared the large information in a classy, upbeat video, celebrating the following part of Cécred’s journey.
Talking on the milestone partnership, she advised WWD:
“Previously yr, we’ve helped so many make a deeper reference to their hair, constructing a neighborhood that redefines what a typical hair care model seems to be like. Our historic partnership with Ulta Magnificence represents a significant milestone in our journey of getting Cécred within the aisles and salons nationwide for everybody to expertise.”
Keecia Steelman, Ulta Magnificence’s newly appointed CEO, echoed the joy:
“With 1,450 shops in 50 states, 44 million lively Ulta Magnificence loyalty members, and our dedication to amplifying BIPOC founders, we’re positioned to deliver Cécred to the lots. It’s going to be very outstanding—entrance and middle with life-sized fixtures and bottle amplification. We’re elevating this in a manner we’ve by no means accomplished earlier than in our salons. It’s a full 360-degree method.”
Steelman additionally highlighted the emotional connection behind Cécred’s roots:
“One of many issues that tied us to Cécred is the story of Beyoncé sweeping up hair in her mother’s salon. Magnificence is generational, hair is generational, and at Ulta Magnificence, we see that procuring expertise shared amongst daughters, moms, and grandmothers. When that aligns with our imaginative and prescient of the patron, that’s when magic occurs.”
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