Supply: Courtesy / Beats
This week (February twelfth), main audio model Beats by Dr. Dre (Beats) introduced the extremely anticipated Powerbeats Professional 2, out there to buy globally now at Apple.com. To launch the last word health earphones, Beats assembled three of the world’s largest sports activities icons—LeBron James, Lionel Messi and Shohei Ohtani—for his or her chilling new marketing campaign titled “Hearken to Your Coronary heart.”
Narrated by hip-hop icon and Wu-Tang Clan member RZA, the marketing campaign highlights the vital connection between ardour, efficiency and coronary heart. Whereas they every embark on their respective journeys, the three extraordinary athletes push the boundaries of greatness, pushed by one unifying power: their hearts. Because the spot builds, we witness their relentless pursuit of excellence, the place the heartbeat symbolizes dedication, focus and the need to beat challenges. The Powerbeats Professional 2, designed for prime efficiency, mirrors this depth, providing the right mix of energy, readability and luxury to gas their coaching.
“I’ve been an enormous fan of the Powerbeats line because it first launched, and seeing it evolve into the brand new Powerbeats Professional 2 is unbelievable. Music has at all times been a key motivator in my coaching, and these earphones take an already iconic product to the subsequent stage.” — LeBron James
“Regardless that we come from totally different sports activities, what connects us is our shared ardour to carry out on the highest stage. This marketing campaign displays how true energy comes from the guts—how we’ve all used that inside drive to gas our journeys and push ourselves all through our careers.” — Lionel Messi
“Attending to be part of this marketing campaign with LeBron James and Lionel Messi is absolutely particular. Tapping in to your coronary heart is vital whether or not you’re an athlete on the most important stage or simply getting began and I’m excited to associate with Beats to assist ship that message.” — Shohei Ohtani
Take a look at the brand new star-studded Beats marketing campaign and a few photographs from it beneath!
Pushed By One Unifying Pressure: Beats Launches New ‘Hear To Your Coronary heart Marketing campaign’ That includes RZA, LeBron James, Lionel Messi & Shohei Ohtani
was initially printed on
globalgrind.com