February 11, 2025
Patches Customized Embroidery Works celebrated its official grand opening throughout Black Historical past Month.
Patches Customized Embroidery Works, owned by Zelonia Williams, is beginning off February on a transformative observe. The attire enterprise based mostly in Savannah, Georgia, opened its first-ever retail retailer inside the town’s Oglethorpe Mall throughout Black Historical past Month.
Williams envisioned her enterprise as a approach for ladies to really feel impressed and artistic. She began off at pop-up outlets, however Williams determined to take the additional step to embark on her personal storefront.
“I needed to think about a enterprise the place ladies might creatively specific themselves fashionably,” Williams informed WOTC. “I noticed Rihanna with a patch jacket on at an occasion, and I zoomed in, and I noticed each single patch and what it meant, and it expressed a lot in such a brief period of time.”
The enterprise didn’t come straightforward. Williams enrolled in workshops and courses to construct her enterprise, but these investments didn’t yield the outcomes she needed. However she continued.
“My factor is that if I nonetheless had that motivation inside myself— simply do it, get it performed. And I figured it out. That being stated, these obstacles didn’t cease me from bringing my imaginative and prescient to life at present,” Williams stated.
Her firm gives an assortment of custom-made patches and clothes to suit anybody’s model. Whereas specializing in camo and denim, Patches needs ladies to really feel empowered by way of their attire. Moreover, Williams needs her objects to ship a message that speaks to buyers.
“When you’re having a nasty hair day, let it say that. When you’ve got a jacket that claims depart me alone, depart me alone,” she stated. “When you’ve got a jacket that claims you might be right here to win, you might be right here to win, and also you by no means know who’s to your proper or your left that may obtain that message.”
With enlargement on the horizon, Patches is getting its begin as a brand new franchise with Black ladies on the forefront.
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