February 5, 2025
GlorRilla would be the face of all of the manufacturers below Rihanna’s Fenty empire.
Rapper GloRilla is formally part of the Fenty household. The rapper has change into the first-ever inventive associate for multihyphenate Rihanna’s manufacturers.
The Grammy-nominated artist will now be the face of well-liked manufacturers corresponding to Savage X Fenty, Fenty Magnificence, and its accompanying pores and skin and haircare strains. GloRilla celebrated the brand new partnership along with her “Glo Up Shut” marketing campaign.
The rapper confirmed off her best nightwear apparel and face card within the all-encompassing marketing campaign. Whereas rocking lingerie from Savage X Fenty’s Puff Cherries assortment, GloRilla additionally wore merchandise from Fenty Magnificence, corresponding to its soft-lit basis and physique cream. Her modern hair was courtesy of Fenty Hair’s Controlling Sort edge management gel.
GloRilla spoke in regards to the honor of being the first-ever ambassador of the whole Fenty portfolio. She additionally gave Rihanna her flowers, calling the entrepreneur an “icon” that she hopes to make proud.
“I’m past excited to be the primary joint associate for Fenty manufacturers for spring 2025. Rihanna has at all times been such an icon and inspiration, and being chosen to signify her imaginative and prescient throughout Savage x Fenty and Fenty Magnificence is an honor, GloRilla stated in a press release obtained by Rolling Stone. “This spring season is all about celebrating confidence, boldness, and embracing your glow. I can’t watch for y’all to expertise all of it.”
Nevertheless, this isn’t the primary time Rihanna has nodded to GloRilla. The “Diamonds” singer went viral final June for rapping alongside to GloRilla’s hit single “T.G.I.F.” She recited the lyrics to her associate and father of her youngsters, A$AP Rocky, sparking laughs throughout social media.
As for the Memphis native, GloRilla has already had a monumental 12 months. Taking off on a profitable debut album, “Wonderful,” the 25-year-old will enterprise off on a headlining tour in March. With two Grammy nominations below her belt, GloRilla will proceed her rise to hip-hop superstardom, full with a Rihanna co-sign.
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