Roc Nation CEO Desiree Perez is doubling down on the leisure titan and NFL’s choice to have Kendrick Lamar because the Tremendous Bowl halftime performer.
Talking with NOLA.com, Perez revealed the choice weighed quite a few elements like “who” and “why,” finally confirming Lamar “is the correct particular person for the present at this second.”
“He’s had an unbelievable 12 months, very deserving of the eye,” Perez mentioned. “The Grammys additionally acknowledged that. That’s a part of the consideration for the halftime present. Kendrick’s richness and tradition is mostly a nod to New Orleans.”
You possibly can learn the complete interview right here.
As anticipation builds for Tremendous Bowl LIX’s halftime present, a VegasInsider.com survey of over 3,000 NFL followers has revealed their high decisions for Kendrick Lamar’s efficiency. Eminem emerged as essentially the most desired visitor performer with 20.37% of votes, adopted by Beyoncé (12.71%) and Taylor Swift (12.31%).
Followers additionally ranked “Bit*h, Don’t Kill My Vibe” because the most-wanted music for Lamar’s setlist (12.25%), edging out “Not Like Us” (12.08%), “All The Stars” (9.45%), and “HUMBLE.” (7.39%). The monitor was the preferred selection throughout 21 states, whereas Eminem was the popular visitor performer in 34 states.
Amongst NFL fandoms, 25 groups chosen Eminem as their high visitor performer, whereas “Not Like Us” was the main music choose for 14 groups. Tremendous Bowl LIX’s competing groups, Kansas Metropolis Chiefs followers most well-liked Taylor Swift as a visitor, with “Bit*h, Don’t Kill My Vibe” as their high music. In the meantime, Philadelphia Eagles supporters picked Eminem as their high visitor performer and “Not Like Us” as their most-wanted music.
You possibly can see the complete survey outcomes right here.