Miu Miu’s spring-summer 2025 marketing campaign is a play on distinction. There’s gentle and shadow, innocence and class. Photographed by Lengua, the visuals function a solid together with Joey King, Liu Haocun, Kayije Kagame, Sunday Rose Kidman City, Lena Mantler, and Eliot Sumner.
Miu Miu Spring/Summer time 2025 Marketing campaign
The pictures seize the gathering’s mixture of youthful nostalgia and trendy edge. Stylist Lotta Volkova brings a contemporary tackle wardrobe staples, combining pleated skirts with informal t-shirts, nylon jackets, and structured blazers.
A colour palette shifts from mushy pastels and crisp whites to deep neutrals like navy, gray, and black. It creates a way of distinction in each tone and texture. Equipment play a key position, with standout items just like the Aventure and Arcadie luggage, worn alongside Mary Janes with socks, studded picket clogs, and modern excessive heels.
The marketing campaign setting is minimal, with stark lighting that enhances the depth of every silhouette. The shadows solid by the fashions create an interaction of motion and stillness.
