Supply: Courtesy / Apple Music
Kendrick Lamar launched an electrifying trailer for the Apple Music Tremendous Bowl LIX Halftime Present, promising a efficiency for the ages. The trailer encompasses a shock look by SZA, ushering within the pleasure for a collaborative efficiency on the 2025 Tremendous Bowl happening New Orleans. Learn extra and watch the trailer inside.
The halftime present will as soon as once more be produced by DPS, with Roc Nation and Jesse Collins serving as government producers, alongside director Hamish Hamilton, who has change into synonymous with creating a number of the most memorable halftime moments. Roc Nation additionally continues its position because the strategic leisure advisor for the NFL’s most-watched musical occasion of the 12 months.
This 12 months’s inventive route might be helmed by pgLang, Lamar’s multidisciplinary inventive collective. Identified for his or her groundbreaking visible storytelling, pgLang’s involvement hints at a efficiency that can mix music, artistry, and narrative in a means solely Ok. Dot can ship.
The anticipation follows a record-breaking development for the Apple Music Tremendous Bowl Halftime Present. Final 12 months, Usher’s unforgettable efficiency grew to become the most-watched halftime present in historical past, incomes three 2024 Emmy nominations. In 2023, Rihanna’s spectacular set made historical past by profitable two Emmy Awards, together with Excellent Directing for a Selection Particular. With Kendrick Lamar’s artistry and SZA’s ethereal vocals, followers are bracing for one more iconic Tremendous Bowl second.
Apple Music’s ongoing partnership with the NFL and Roc Nation has elevated the halftime present to a world cultural phenomenon. Identified for celebrating artists and followers alike, Apple Music affords one of the best listening expertise with over 100 million songs in Spatial Audio. The platform’s dedication to innovation continues to revolutionize how we eat and expertise music, making it the proper companion for an occasion of this magnitude.
Kendrick Lamar, who has solidified his place as one of many best storytellers in trendy music, will undoubtedly carry his signature creativity and socially aware artistry to the Tremendous Bowl stage. With SZA becoming a member of him, this efficiency guarantees to be a celebration of Black excellence and artistry on one of many world’s greatest levels.
Mark your calendars for Feb. 9, 2025, because the Apple Music Tremendous Bowl LIX Halftime Present is ready to make historical past as soon as once more. Comply with @AppleMusic on social media and keep tuned for extra updates.
Watch the trailer under:
Kendrick Lamar Drops Electrifying Trailer For 2025 Tremendous Bowl Halftime Present That includes SZA
was initially revealed on
globalgrind.com