Samsung introduced the discharge of its subsequent flagship telephone, the Galaxy S25, on Jan. 22 on the Samsung Galaxy Unpacked S25 presentation. As is important for any tech presentation in 2025, generative AI was on the forefront of the occasion.
“We’re making it [AI] a actuality proper right here proper now,” mentioned ™ Roh, Samsung’s president and head of Cell Expertise. “To make the shift attainable, we constructed an AI OS from the bottom up.”
Samsung Galaxy S25 presents enterprise as common exterior the AI
The Samsung Galaxy S25 is available in three commonplace variants:
- The bottom mannequin Samsung Galaxy S25 has a 6.2-inch show and as much as 256 GB of storage.
- The Samsung Galaxy S25 Plus has a 6.7-inch show and as much as 512 GB of storage.
- The Samsung Galaxy S25 Extremely has a 6.9-inch show and as much as 1TB of storage.
All three variants embody the Snapdragon 8 Elite for Galaxy chip and Google Gemini as its AI assistant. The biggest mannequin, the Extremely, weighs simply 218g.
The Samsung Galaxy S25 might be preordered now, with the telephones hitting retailer cabinets on Feb. 7. Samsung presents Gemini Superior and 2TB of cloud storage with buy. The S25 retails at:
- $799.99 for the bottom mannequin.
- $999.99 for the Samsung Galaxy S25 Plus.
- $1,299.99 for the Samsung Galaxy S25 Extremely.
Samsung says the S25 presents the longest battery lifetime of a Samsung telephone but — as much as 31 hours of video.
Google Gemini stretches by means of all points of the S25
With the remainder of the specs not various a lot from the S24, Samsung desires AI — and notably its partnership with Google — to offer a motive to improve. After introducing the S24 with Google Gemini final yr, Samsung has woven AI much more deeply into the S25. A devoted aspect button will activate Google Gemini. This replaces many of the requests a consumer may need made to Samsung’s personal Bixby digital assistant earlier than.
Gemini is multimodal, ready to reply to voice instructions, reply questions on stay video, or establish music being performed. It could possibly create transcripts and summaries of calls throughout the name.
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AI can have entry to any app on the telephone and might draw info from all of them. An AI-curated “Now Temporary” on the house display will gather info like climate, upcoming conferences, and sports activities scores from Google each morning. An “Night Temporary” sums up the day at night time.
As anticipated from generative AI these days, Gemini on Samsung will be capable of generate textual content, summarize textual content, edit photographs, and reply questions on photos.
AI information stays on the gadget
“As AI turns into extra highly effective, it should additionally change into extra private to ship class main personalization we’re introducing the Private Information Engine,” mentioned Roh. “Now you possibly can get pleasure from tailor-made experiences whereas maintaining your private info secured in your gadget, not within the cloud.”
Primarily, the Private Information Engine means AI information from particular person telephones isn’t used for mannequin coaching or promoting, Samsung mentioned. Some AI queries could also be deleted after the interplay is full.
To guard copyright and disclose when AI has created a picture, Samsung has adopted C2PA cryptography.
One UI 7 emerges from beta
Beneath the hood of the S25 is the One UI 7 OS. Roh mentioned that Samsung is leveraging the working system to reimagine Android “with AI on the core.” One UI 7, debuting normally availability with the S25 sequence, permits:
- Expanded writing instruments, together with name transcripts.
- The “Now Bar,” which incorporates well timed notifications on the lock display.
- Redesigned digital camera UX.
Builders and companions will quickly have entry into the brand new UI, Roh mentioned.
AI is the brand new regular on sensible telephones
The Samsung Galaxy S25 sequence competes primarily with:
A slim model of the S25 is coming
On the finish of the Unpacked presentation, Samsung dropped a tease of Galaxy S25 Edge, the upcoming ultra-slim variant. A launch date or particulars haven’t but been introduced.