Journey Montana is the youngest artist to signal to 10K Initiatives, the label that’s residence to Web Cash, Trippie Redd and Ice Spice. Journey Montana was in every single place in 2024. She signed her first deal, carried out on “The Tonight Present with Jimmy Fallon” alongside GloRilla and T-Ache, and dropped a number of hit singles. Her newest challenge will launch Jan. 31, 2025, and she or he popped by the studios to debate her new challenge and the brand new period she is entering into.
Why was “You” the right lead single to your upcoming album?
Actually, I really feel like one thing that was actually vital is basically vital with this challenge is making music that makes you are feeling one thing. And I feel that “You,” like instantly once we made it, it was in direction of the tip of the challenge being, like, finalized, it was similar to, while you hearken to it, it simply made you are feeling a lot. And everyone sort of had the identical response to it. And it was sort of an unstated after which spoken consensus that we got here to that that is the one and is the right single to usher on this new sort of music that this challenge has.
Why is now the right time so that you can head into your new period?
Actually, I sort of had an epiphany coming into this challenge. And that’s why I really feel just like the challenge has like an affirmation undertone. And I, I consciously did that as a result of like earlier than, like possibly final yr, two years in the past, I used to be making not so optimistic music, and it was an period and it was crucial as a result of that was how I used to be feeling on the time. I used to be heartbroken and I used to be going by way of it. I used to be somewhat jaded. However I simply realized the best way that my songs manifest for me and the way highly effective my phrases are and particularly recording them and enjoying them again and again and listening to it and singing it. I perceive the facility of phrases. And with this challenge, I actually simply wished to make extra optimistic music and be extra accountable with my pen and with the music that I’m placing out. So, I simply sort of had that at the back of my head once I was penning this challenge that. To not make it cringey like affirmation music, however simply to be aware of what I’m placing out and be accountable with that energy that I’ve.
On the age of 21, that’s a serious realization. How did you understand so rapidly that you simply wished to place out a greater message together with your music?
I feel it’s actually simply the best way that I used to be raised. My household, I grew up in an all-woman family and I feel that truthfully, for my part, makes folks somewhat bit smarter. I’ll belief the person somewhat bit extra with plenty of girls in his life. As a result of it simply makes you employ your mind and be self-aware and be emotionally clever and be capable of study out of your errors and actually check out your self. And I really feel like I’ve at all times been a really hyper conscious individual. And I observed this earlier than as a result of I had put out that is. This was like 2020-2021. I dropped a tune selfless. That is once I first, first got here out. And it was so loopy as a result of I used to be simply making it up. I used to be simply saying something. And it was a really particular state of affairs that I used to be writing about. Like I made up like a love triangle and it was like, I like this individual, they like me and this and that. After which a number of months after it dropped, I ended up in that actual state of affairs. I spoke it into existence.