Key phrase analysis is the spine of natural progress. When you can actually create content material for functions aside from rating in engines like google, it’s the most effective long-term methods to generate site visitors to your web site.
Like different types of advertising and marketing, making certain your analysis is usable and arranged is an ongoing problem. And it solely will get harder the extra knowledge you’ve gotten.
Right here’s a have a look at my favourite key phrase analysis templates that can assist you keep on monitor.
The perfect key phrase analysis template for monday.com
monday.com is an entire answer for mission monitoring and crew collaboration that comes with extra instruments for time monitoring, crew messaging, database administration, and extra.
There are greater than 200 free templates overlaying each division, together with advertising and marketing, activity administration, and HR to call just a few. They’re all accessible on each plan (together with free). With so many various methods to make use of it, monday.com is good for incorporating key phrase analysis into your different workflows — and it’s actually helpful in the event you’re collaborating with a crew.
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monday.com: Key phrase analysis template
monday.com’s key phrase analysis template is among the most simple on my listing. I prefer it as a result of it’s simple sufficient for freshmen however nonetheless consists of every thing an search engine marketing veteran wants to trace.
Template options:
- Absolutely customizable.
- Works for search engine marketing and PPC key phrases.
- Assign crew members to motion objects.
- Import key phrase knowledge from Excel information.
- Measure key phrase problem, CPC, search quantity and different key metrics.
Regardless of its simplicity, you should use it to analysis natural alternatives and PPC campaigns in a single place with out confusion.
monday.com makes it simple to kind by any column you’d like, customise the template with new columns, take away columns you don’t want, arrange automations, view the identical knowledge in numerous methods, and even create charts in just a few clicks.
I additionally respect how simple it’s to depart detailed feedback for various kinds of actions, together with utilizing a specific key phrase to create new content material or optimize an current publish.
General, the template is light-weight, laser targeted, and simple to make use of.
ClickUp key phrase analysis templates
ClickUp is one other all-in-one mission administration and crew collaboration platform. Though it’s not as customizable as monday.com, it provides extra options and a better studying curve. From crew chat, mission monitoring, and collaborative brainstorming to doc creation and slash instructions, there’s not a lot it might’t do.
When it comes to key phrase analysis, ClickUp works very well if you wish to retailer your analysis, analyze it, and switch it into motion objects that tie again to high-level targets.
You may simply assign duties to crew members, create sprints, and handle your complete course of from a single dashboard.
With ClickUp’s beneficiant free plan, you should use the key phrase analysis templates beneath (and extra) for gratis.
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ClickUp: search engine marketing and analysis administration template
If you need greater than a spreadsheet of key phrases and search knowledge, the search engine marketing & analysis administration template from ClickUp is a powerful improve.
Along with key phrase analysis, it’s arrange for competitor evaluation and activity administration so you possibly can flip your key phrases into weblog posts, touchdown pages, meta descriptions, and the rest you want.
As a bonus, it comes with a separate board view for hyperlink constructing — in the event you’re not targeted on that proper now, you possibly can delete it or ignore it and revisit it later.
Template options:
- Tag and think about prime priorities.
- Arrange dependency warnings.
- Consists of aggressive evaluation and hyperlink constructing.
- 27 preset standing choices.
- Constructed-in time monitoring.
ClickUp defines this as an intermediate-level template — I feel it’s a bit simpler than that, although. After utilizing it for lower than thirty minutes, I used to be capable of perceive what was happening and methods to use it.
I beloved with the ability to customise it as wanted and the way simply I used to be ready so as to add in key phrase knowledge as I went — this template permits for that (and extra), which is why it’s one in all my favorites.
You may even use it to conduct key phrase analysis alongside different search engine marketing actions and crew tasks.
For instance, you possibly can create a piece for competitor evaluation to see which key phrases they’re rating for and determine gaps by yourself web site. From there, you possibly can create an motion plan, assign duties to crew members, and monitor your progress utilizing a Gantt chart.
One other standout function is the power to tag and categorize key phrases by funnel stage.
That is tremendous helpful because it provides context so you possibly can strategize your complete piece of content material across the applicable search intent.
ClickUp: ChatGPT key phrase analysis prompts
Efficient key phrase analysis requires realizing the place to begin. Instruments like Ahrefs and Moz could be extremely overwhelming in the event you’re model new to search engine marketing. Fortunately, ClickUp provides a set of key phrase analysis ChatGPT prompts that can assist you get began.
Reasonably than serving to you manage key phrase analysis, this template helps you give you concepts so that you’re not caught gazing a clean display.
As a substitute of a desk with a bunch of fields, you’ll see a clean doc.
Template options:
- 10 key phrase analysis prompts.
- 648 advertising and marketing prompts.
- Begin in seconds.
- Nice for freshmen.
- Keyboard instructions for sooner adjustments.
I commonly use ChatGPT and different AI instruments for brainstorming, organizing my ideas, writing emails, and extra. I’ve additionally tried tons of ChatGPT options and am often fairly disenchanted — I introduced that skepticism to this template.
On prime of that, I wasn’t actually certain why you’d want to have the ability to generate concepts inside ClickUp to start with.
Surprisingly, ClickUp proved me mistaken on each counts.
Not solely does it make it simple to brainstorm key phrase concepts, however you’ll additionally be capable to hyperlink your AI-generated listing to different templates, duties, subtasks, and paperwork throughout your complete ClickUp account.
Reasonably than manually including them, you possibly can merely flip them into precise plans with out copying and pasting or leaving the platform.
Say you’ve gotten a batch of key phrases you wish to goal. You need to use ClickUp AI to generate briefs for weblog posts (out of your listing of key phrases) and hyperlink these briefs to duties in a matter of seconds.
Nevertheless, utilizing AI for key phrase concepts isn’t actually an incredible method. It may be useful in the event you get caught or need assistance understanding what to search for. However AI doesn’t use knowledge like search quantity in its strategies. Chances are you’ll find yourself concentrating on key phrases that no person really searches for.
I recommend utilizing a key phrase analysis device to confirm something produced by AI.
Key phrase analysis and search engine marketing templates for Notion
Notion is a robust, versatile, and customizable productiveness device. You need to use it to trace and handle absolutely anything, together with key phrase analysis and different search engine marketing initiatives. Its free plan is a superb place to begin and greater than sufficient if all you’re doing is monitoring key phrases.
There are dozens of free and paid Notion templates constructed by its hundreds of customers, however listed here are the most effective free choices value contemplating.
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Notion: Weblog supervisor for search engine marketing
The weblog supervisor for search engine marketing makes it simple to trace high-level tasks, handle key phrase analysis, and create search engine marketing weblog posts in a single place. Notion’s built-in content material editor makes it simple to do every thing you want without having to go wherever else.
Template options:
- Board view, calendar view, and listing view.
- Chat GPT prompts to show key phrases into weblog concepts.
- Capacity to handle a number of drafts of a weblog publish.
- Easy to-do listing for every activity.
- Fields for meta descriptions and reside URL hyperlinks.
At a high-level, you possibly can create tasks that group key phrases collectively, letting you keep hyper-focused on totally different subjects. You’ll get a easy Kanban-style board for these.
Inside of every mission, you possibly can create content material, assign to-dos, and monitor its standing.
The key phrase planner is the place your key phrase analysis and related knowledge lives. With 4 easy columns, you possibly can tie key phrases to tasks, notice search quantity, and fasten articles you’ll write or have already got.
As an added bonus, this template features a listing of vetted search engine marketing instruments for various steps of the content material analysis and creation course of.
The identical template creator (SEOperate) has free templates for on-page search engine marketing, content material optimization, schema markup, off-page search engine marketing, and extra.
Notion: Notion rank — key phrase analysis
Managing key phrase analysis for a number of web sites or purchasers provides a brand new degree of complexity. Not solely do you want to know key phrase knowledge, you additionally have to hold them organized. The Notion rank — key phrase analysis template does simply that.
Template options:
- Separate your private key phrase analysis from consumer key phrase analysis.
- Fields for US search quantity and world search quantity.
- Visible indicator subsequent to key phrase problem ranking.
- Simple to handle boards for a number of purchasers.
- Fast sticky notes for reminders on the primary dashboard view.
On the prime, you’ll be capable to handle a listing of key phrases for your self so that they’re not intermingled with the work you do in your purchasers. It lets you monitor quantity, world quantity, problem, CPC, backlinks, intent, and the place you bought that knowledge.
You can even give every key phrase a due date and standing to trace content material manufacturing. There are quite a few views to make every thing simpler.
Under that, there’s a listing of your entire purchasers. On the face of every card, you possibly can see the overall worth and standing. Clicking into every card reveals you extra particulars concerning the consumer in addition to a listing of key phrases you’re specializing in for the consumer. Like the private key phrase desk, you possibly can monitor the entire identical knowledge and entry the entire identical views.
Notion: Key phrase analysis hub
In the event you’re set on utilizing Notion and wish one thing easy, the key phrase analysis hub is a superb possibility. It’s about so simple as it will get, supplying you with place to begin with loads of room to customise and add-on later.
Template options:
- Precedence tagging function to shortly determine most vital key phrases.
- Categorize key phrases for paid search vs natural search.
- Archived key phrases board.
- Column to designate search intent.
- Type listing based mostly on CPC, problem, search quantity, and extra.
This template is a breath of contemporary air if you would like one thing simple and streamlined. With a easy “carried out” checkbox that strikes key phrases to the archives, you’ll be capable to shortly see the standing of every key phrase on prime of its quantity, problem, and CPC.
You can even monitor key phrases again to subjects and prioritize as wanted.
The identical template creator (Gerrard Lipscombe) has dozens of free Notion templates for content material planning, enterprise operations, journey mapping, web site planning, and mission administration.
Airtable key phrase analysis and content material manufacturing templates
In the event you’re an influence person on the lookout for a versatile relational database answer that may scale alongside you, Airtable is my best choice. I run nearly each facet of my enterprise with it, together with key phrase analysis and content material creation.
Whereas it might work effectively for freshmen and easy use instances, it’s actually greatest for complicated workflows with automations and a variety of knowledge.
Its price ticket displays that. Nevertheless, Airtable has a beneficiant free plan if all you’re doing is monitoring key phrases otherwise you wish to strive it out and see if it’s match.
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Airtable: Key phrase analysis planning template
Though there’s nothing extravagant concerning the key phrase analysis planning template, it’s an incredible possibility if you realize your approach round Airtable and don’t wish to hassle constructing one thing from nothing.
It has a variety of the weather and relations you’ll want however will doubtless require some customization in your half.
Template options:
- Customized filtering with superior situations.
- Monitor and analysis competitor key phrases.
- Flip key phrases into content material concepts.
- Map key phrases to touchdown pages.
- Tie every thing to totally different phases of the shopper journey.
This Airtable template was created by Katrina Gallagher, founding father of a UK-based digital advertising and marketing firm. It has every thing you want to begin researching key phrases, creating content material, publishing content material, analyzing your rivals, and mapping content material to buyer journeys.
The perfect half is that it’s set as much as match the workflow of an precise company.
For instance, you possibly can shortly remodel key phrase alternatives into content material concepts. From there, you’ll be capable to create duties, handle manufacturing by a Kanban board, and fasten content material to totally different phases of your buyer journey.
General, it’s simple to customise to match how you’re employed, even in the event you don’t comply with the identical course of.
Airtable: Subsequent-gen search engine marketing content material planning and key phrase matrix
This template is similar to the opposite — it actually doesn’t matter which one you begin with if you know the way to make use of Airtable. Nevertheless, the next-gen search engine marketing content material planning and key phrase matrix template comes pre-built with a merchandise desk that allows you to tie key phrases again to your merchandise.
Template options:
- 18 default columns on the key phrase tab.
- Create purchaser personas and use these tags with key phrase knowledge.
- Separate board view for optimizing key phrases.
- Superior filtering capabilities.
- Obtain your Airtable bases as CSV information for bulk exports.
In the event you’re somebody who appreciates instance knowledge, this template has simply sufficient to indicate you ways every thing works — the opposite Airtable template doesn’t.
Apart from that and the merchandise desk, the one main distinction is that every desk consists of pre-built views of various filters you’ll doubtless want. These views are simple to create your self, however having them there already means one much less factor to fret about.
Like the opposite template, you possibly can monitor key phrases, personas, funnel phases, content material, and content material optimization actions, supplying you with an incredible place to begin.
Microsoft Excel and Google Sheets templates
Choose to make use of customary spreadsheets? They’re easy, quick, and often-times simply as efficient as all of the instruments I’ve coated up to now for fundamental wants. Whether or not you utilize Google Sheets or Microsoft Excel, many key phrase analysis templates are interchangeable as you possibly can open each file sorts in each options.
Right here’s a variety of free key phrase analysis templates for each.
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Backlinko: search engine marketing template for Excel
In relation to search engine marketing consultants, Brian Dean is commonly talked about on the prime of the listing. His web site, Backlinko, has been round for ages. His free search engine marketing template for Excel is easy and streamlined however highly effective sufficient to work at scale.
Template options:
- Free single-click obtain.
- Accessible for Excel and Google Sheets.
- 4 strategies for locating new key phrase alternatives.
- Brainstorming part for seed key phrase concepts.
- Metrics to find out if it’s value pursuing a key phrase.
This template makes it simple to trace searches past Google. You may conduct key phrase analysis for YouTube, Wikipedia, Reddit, and extra — viewing every thing from a single web page.
It additionally features a column for CPC so you possibly can gauge how costly sure key phrases are. I actually like the choice to notice traits and relevance, each of which ought to assist when it’s time to begin prioritizing content material creation. You can even add columns for issues like standing or URL if you wish to monitor manufacturing too.
Backlinko additionally has a Sheets model of this identical template in the event you desire to make use of that as a substitute.
HubSpot: Key phrase analysis template for Google Sheets
HubSpot’s analysis template shines for its simplicity. Reasonably than making an attempt to cram too many issues right into a spreadsheet, HubSpot went with a minimalist method that’s greater than sufficient for many operations.
Template options:
- Simple to customise and add new columns.
- Import knowledge from Google Key phrase Planner, Ahrefs, SEMrush, and extra.
- Manage key phrases based mostly on distinctive standards.
- Rapidly determine key phrase problem.
- Columns for monitoring CPC, key phrase relevance, and traits.
Though it’s important to present some data to get the template, it’s completely free, even in the event you’re not a HubSpot buyer.
When you’ve stuffed out their kind, a replica of this template will robotically open in Google Sheets. It can save you it as a .XLS and open it in Microsoft Excel if that’s your choice.
It comes with columns for issues like month-to-month search quantity, key phrase problem, present rating place, and common CPC. You’ll additionally get fields for search intent, relevance, and progress traits. These tags are color-coded so it’s simple to identify your greatest alternatives.
Smartsheet: Excel on-page search engine marketing guidelines
Though this on-page search engine marketing guidelines isn’t explicitly for key phrase analysis, it’s a pleasant addition in the event you need assistance navigating on-page search engine marketing throughout content material creation. You may obtain it for Excel, Phrase, or as a PDF.
Template options:
- Free obtain.
- 17 on-page search engine marketing duties.
- Organized into six key classes.
- Simple to duplicate for every new web page or weblog.
- Crew tagging and expanded capabilities accessible when used inside Smartsheet.
While you’re prepared to begin writing and concentrating on the key phrases you’ve discovered, this guidelines walks you thru methods to use them and optimize each bit of content material. It really works effectively when you’ve got freelancers or different crew members writing for you and also you need them to do their half.
The draw back is that it doesn’t embrace something for key phrase analysis. Nevertheless, you possibly can simply copy it and add it as a separate sheet alongside your key phrase tracker.
Alternatively, you possibly can connect a brand new copy to each task so your crew can test it off as they go.
Greatest practices for utilizing key phrase analysis templates
Key phrase analysis templates are meant that can assist you keep organized. Whereas easy in nature, they will get difficult in a short time, particularly in the event you begin to add in content material manufacturing, analytics, or different forms of knowledge.
It’s simple to really feel like you want to add every thing, but it surely pays to deal with what you really need. This can fluctuate wildly from one individual to the following.
Nevertheless, you have to be ready to do a little bit of customizing up entrance. Whether or not meaning including new fields, establishing new relationships to different tables, or eradicating fields you don’t want, it’s the easiest way to make sure the template doesn’t get in your approach.
While you’re blissful along with your setup, it’s a good suggestion to reside in for some time earlier than making extra adjustments.
I fall into this entice on a regular basis — I see new alternatives and get actually enthusiastic about implementing them somewhat than really creating content material. As a substitute, I like to recommend ready a minimum of just a few weeks and making a listing of adjustments you’d prefer to make later.
In spite of everything, the entire level is discovering key phrases and concentrating on them.
The way to create your personal templates
In the event you simply want one thing fundamental, you possibly can simply create your personal key phrase analysis template in lower than 5 minutes. You need to use any of the instruments on this listing — I’d recommend no matter you’re most comfy with.
All you want to do is create columns for various kinds of knowledge. You’ll doubtless wish to embrace:
- Key phrase.
- Month-to-month search quantity.
- Key phrase problem.
- Secondary key phrases.
- Common CPC.
- Competitors degree (low, medium, excessive).
Past that, it relies on what you want. In the event you’re planning to create new weblog posts and assign them to your crew, you may additionally need a option to monitor manufacturing, connect outlines, and brainstorm title concepts.
On the finish of the day, the most effective template is one you’ll really use. Be sure you deal with what you want somewhat than all the probabilities.
Must you pay for a key phrase analysis template?
Sadly, there’s no simple reply to this. In the event you simply need a easy desk that allows you to monitor search engine marketing knowledge, you possibly can in all probability create what you’re on the lookout for by yourself or use a free template.
However in the event you’re hoping for one thing that covers key phrase research-adjacent capabilities like content material manufacturing, mission administration, operations, or efficiency monitoring, you might have higher luck utilizing a premium template.
Paid templates are usually greater high quality, commonly up to date, and effectively documented. Plus, they often require much less customization in your half.
The identical is true if you would like one thing that seamlessly suits inside your current workflows and automations — it’s not unusual for bigger, extra complicated operations to rent somebody to construct a completely customized search engine marketing module.
Nevertheless, most solo customers, freelancers, and small groups can get through the use of free key phrase analysis templates so long as they’re prepared to customise up entrance.