Spotify has launched the Greasy Tunes Café, a three-week experiential pop-up in Lagos designed to discover the hyperlink between Nigerian tradition, meals and music.
The initiative, introduced at a landmark occasion held on Tuesday thirtieth September 2025, goals to supply a novel experiential platform that blends native delicacies with personalised musical experiences.
The café permits guests to order Nigerian dishes and immediately obtain a personalised Spotify playlist or podcast, curated in actual time primarily based on their meal decisions. The idea is knowledgeable by Spotify’s current information, which signifies that for Nigerian Gen Z listeners, music and meals are key elements of day by day life, with Afrobeats dominating their playlists all through the day.
Spotify executives Bea Theron, Experiential Advertising Supervisor for Sub-Saharan Africa, and Victor Okpala, Artist and Label Partnerships Supervisor for West Africa, outlined the initiative’s goals throughout a fireplace chat.
Theron described the café as an immersive undertaking centred on tradition, music and meals, highlighting Spotify’s ongoing deal with supporting creatives and amplifying native storytelling in Lagos. Okpala stated the café would serve act as each a platform for rising expertise and an academic hub. He talked about upcoming actions, together with a documentary screening on Afro-Nigerian Afro-funk and the Eyo masquerade, scheduled for eleventh October.
The occasion additionally featured a dialogue with Spotify RADAR artist Thakzin, from South Africa, and Nigerian Afrobeats artist Fola, each recognised amongst Spotify’s most-streamed rising acts of the last decade.
“Nothing about my journey is in a single day. Background doesn’t outline the long run. The love I’m receiving fuels me, and my aim is obvious: I’m decided to take Afrobeats to the following stage,” stated Fola, who shared his reflections on dedication and authenticity.
Commenting on the position of emotion in musical creation, Thakzin said: “For me, music is about translating real-time emotions into rhythm. If you happen to want to push new sounds, you could work more durable, as a result of that’s the way you break by and transfer individuals.”
The Greasy Tunes Café pop-up will proceed over the approaching weeks, with additional cultural and musical programming celebrating Nigeria’s inventive panorama.