by Matt Weik, BS, CSCS, CPT, CSN
I’m going to be trustworthy… I’m not a fan of something from Starbucks. Nevertheless, I noticed this within the information and thought so myself, “That’s fairly fascinating.” Who would have thought Starbucks can be moving into the protein drink recreation?
Nicely, kind of.
Starbucks has launched two huge new choices, and if you happen to’re a Starbucks lover, this can be up your alley.
Starting September 29, 2025, clients within the U.S. and Canada can order Protein Lattes and Protein Chilly Foam at their native shops.
These things are a part of Starbucks’s push to modernize the menu and faucet into what clients need proper now — protein.
Personally, I’m on board with this and assume it’s an superior addition and one thing that buyers are undoubtedly in search of. Let’s dive deeper into what precisely it implies that Starbucks is leaping into the protein drink recreation and what you’ll be able to look out for.
Disclaimer: This text is for informational functions solely and isn’t meant to deal with or diagnose any situation. It is suggested that you simply communicate along with your physician earlier than beginning any train program, making adjustments to your vitamin plan, or including any new dietary supplements into your present routine.
What’s in These Protein Drinks?
As of proper now, Starbucks has two (technically three) choices that try to be conscious of if you happen to frequent their areas.
1. Protein Chilly Foam
Chilly foam is a creamy, frothy topper that may be a hit with many customers. However now, you will get protein chilly foam. This selection provides about 15 grams of protein per grande drink (not dangerous, assuming you don’t get one thing outlandish with 500+ energy and 30+ grams of sugar in it).
You’ll be able to add it to espresso, tea, or Refreshers. And it is available in a ton of flavors — banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, brown sugar, and even plain. Seasonal flavors embrace pumpkin and pecan.
When it’s layered over iced drinks, whole protein jumps to about 19–26 grams per grande. That’s one heck of an addition to health fans and those that are health-conscious, in search of added protein of their diets.
This idea began small. It was a part of Starbucks’s “Beginning 5” take a look at program, the place they had been trialing it in 5 shops first. Now, it’s prepared for a full rollout.
2. Protein Lattes
These are made with a brand new “protein-boosted” 2% milk, blended with unflavored protein powder. They ship 27 to 36 grams of protein per grande latte.
These lattes will probably be everlasting additions to the menu, not seasonal. This offers you a terrific possibility for individuals who want “taste” and aren’t only a straight espresso sort of individual.
3. Construct-Your-Personal Protein
Even past these two gadgets, now you can substitute the protein-boosted milk into any milk-based drink (like lattes, iced shaken espresso, and even Coconut Milk Refreshers). That ups the protein by an additional 12–16 grams, with no added sugar and no compromise on taste.
The no-added-sugar half ought to excite some individuals who want a lift of power, however don’t need the added sugar crash that may crush their productiveness for the day.
Why Now? Why Protein?
Protein continues to dominate what customers need. A 2025 IFIC Meals & Well being survey discovered that 70% of People try to eat extra protein. And for the fifth yr operating, it’s the highest nutrient folks prioritize.
Eight in ten People say they prioritize protein day by day. This protein angle aligns completely with health-focused tendencies (and good enterprise).
Starbucks calls this transfer progressive, premium, and scrumptious, saying it aligns with its “Again to Starbucks” technique to modernize their menu and convey clients again in.
Why Health Followers Will Love This
There are a number of causes that I consider health followers and fans will love this transfer by Starbucks.
1. Constructed-in Diet on the Counter
Protein Lattes and Chilly Foam give health followers a transportable, tasty protein enhance. It’s like a mini post-workout snack, solely with no shaker bottle or a bar. Excellent for early-morning gym-goers or protein-focused fans.
2. Tons of Customization
You’ll be able to stack protein in your drink, but additionally maintain management over taste and sugar. Need plain, unsweetened, or seasonal? Starbucks has you lined with their new providing.
3. Matches on the Go
Well being-minded folks push laborious for outcomes (and rightfully so). These drinks allow them to stick with their macros (and hit their protein objectives) with out slowing down. In a rush? Hit up a Starbucks for some added protein to your day, irrespective of the place it could take you.
How This May Enhance Starbucks Gross sales
I really feel as if this might push extra folks to Starbucks over locations like Tim Horton’s and Dunkin’. Listed below are my ideas:
1. Broadens the Market
Starbucks wins with health-conscious customers. These new protein choices don’t simply entice health followers, they attraction to anybody chasing a extra nutritious espresso run.
2. Trendy Innovation Drives Buzz
Bear in mind when the Pumpkin Spice Latte grew to become a cultural staple? Starbucks is betting on this protein push to create new hype, similar to PSL did.
3. No-Frills Change, Massive Impression
Testing by “Beginning 5” and constructing from there reveals they’re making good strikes, not random flops. It’s innovation rooted in actual buyer suggestions. Nevertheless it’s going to return at a better price.
4. Straightforward Upsell and Repeat Visits
Protein Chilly Foam provides worth to any drink. Protein-boosted milk can go in something. That’s a simple upsell proper on the POS for baristas. Plus, as soon as clients discover their go-to protein brew, they’ll in all probability come again for extra.
I’m a Fan of Starbucks Entering into the Protein Drink Sport!
Now, let’s not get forward of ourselves. I nonetheless don’t see myself ready in a protracted drive-thru line at Starbucks for this added possibility. That stated, if you happen to’re a kind of individuals who frequent their institutions, that is an superior perk.
Once more, at 15 to 36 grams of protein per drink, Starbucks is now crafted to attraction to each style and macros. Most individuals are averse to vary, however this might be one everybody can get enthusiastic about.
I consider health lovers will assume that is actually cool. It’s a daring solution to mix comfort, style, and vitamin. And sure, it’s a savvy transfer that would enhance Starbucks’ gross sales by drawing in a protein-hungry crowd. Good for them!