Supply: Courtesy / H&M
The spirits of vogue, tradition, and group had been celebrated on the 2025 Essence Competition of Tradition. H&M hosted two signature occasions that introduced collectively influential Black voices, tastemakers, and creatives in New Orleans. Over the vacation weekend, the worldwide vogue model made its debut as a proud sponsor of the Essence Competition of Tradition, internet hosting a star-studded brunch and a fashion-forward in-store occasion celebrating self-expression, storytelling, and elegance.
On the 4th of July, H&M partnered with media persona and writer Bevy Smith to host “Brunch with Bevy.” The unique gathering at Marché blended vogue, meals, and fellowship. The occasion welcomed a curated group of cultural leaders and storytellers for a morning of significant dialog and connection.
The occasion included opening remarks by Bevy Smith and Donna Dozier Gordon (Head of Inclusion and Range, H&M Americas). That was adopted by a featured dialog with Bevy Smith, Kim Coles, and Erika Alexander — celebrating their legacy from Residing Single and its lasting impression on tradition. The dialog additionally spotlighted Kim and Erika’s new podcast, ReLiving Single, which explores the present’s enduring affect and the non-public profession journeys of its stars. Lastly, Congresswoman Jasmine Crockett additionally delivered highly effective remarks, underscoring the significance of celebrating Black pleasure.
“H&M is proud to make our debut as an official sponsor of the Essence Competition of Tradition — a culturally iconic celebration that holds deep significance for Black tradition and aligns intently with our values of inclusion, self-expression, and creativity,” stated Donna Dozier Gordon, Head of Inclusion and Range, H&M Americas. “By means of occasions like Brunch with Bevy and our in-store celebration with Essence, we’re honored to highlight the facility of Black storytelling and foster connection by way of the shared language of vogue and tradition.”
On Saturday (July fifth), H&M and Essence welcomed influencers, press, and pals of the manufacturers to a energetic in-store occasion at H&M’s French Quarter location. The celebration highlighted H&M’s function as an official Essence Competition of Tradition sponsor and a go-to vacation spot for pageant fashion. Attendees loved gentle bites, bellinis, a reside DJ, and unique branded giveaways. The occasion featured a panel dialogue titled “Fashion will not be on you, it’s in you,” moderated by Bevy Smith and that includes actress Andrea Lewis and Essence’s Nandi Howard. The dialog explored how private fashion is rooted in authenticity and self-expression past developments or worth tags.
Following the non-public occasion, the celebration continued all through the day for all prospects, with music, DJ’s, giveaways, and particular photograph moments. Try some images from each of H&M’s occasions this previous weekend.
Manufacturers In The Bayou: Kim Coles, Erika Alexander, Congresswoman Jasmine Crockett & Extra Attend H&M’s ‘Brunch With Bevy’ & In-Retailer Occasion At The 2025 Essence Competition Of Tradition
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