If you need extra Airbnb bookings with out spending cash on adverts (and with out dancing in entrance of your property on TikTok), that is for you.
I’ve grown to greater than 100,000 followers throughout a number of platforms, helped a number of of my very own Airbnbs go viral, and constructed a enterprise that now will get round 75% of its bookings immediately. These methods work whether or not you run a glamping website, a cabin, a lake home, or a metropolis apartment.
Should you’re a visible learner, listed here are the 2 video variations:
• Half 1: 15 Social Media Advertising Suggestions For Your Airbnb, Pt. 1
• Half 2: 15 Social Media Advertising Suggestions For Your Airbnb, Pt. 2
Let’s get into it.
1. Use Instagram Trial Reels to Attain New Folks
Trial Reels solely go to non-followers, which ensures you recent attain. Put up your central reel, copy the caption, then publish a trial reel. This doubles your publicity immediately and helps Instagram check your content material with new audiences.
2. Commerce Free Weekday Stays for Content material
Invite micro-creators to remain Sunday–Tuesday, when you’re not often booked anyway. Ask for:
- Vertical movies
- B-roll you may reuse
- A collab publish
Creators usually give useful suggestions, too, with out the danger of a nasty assessment.
3. Don’t Run Paid Advertisements Till You Have an Natural Hit
A video that doesn’t carry out organically is not going to magically carry out as an advert. Let natural posts check themselves. When you will have one which hits 50K to 100K views, it turns into your successful advert.
4. Make investments As soon as in Excessive-High quality Video
Rent a videographer for one nice content material day. Get vertical footage, drone pictures, and all uncooked recordsdata. One single shoot can gasoline your advertising and marketing for a yr.
5. Prioritize Video Over Photographs
Photographs are nice on your itemizing, not for progress. Reels and TikToks deliver attain and visibility. I’d moderately see tough movies than good images that get no traction.
6. Use On-Display Textual content That Hooks the Proper Visitor
Within the first second, inform individuals who you’re talking to and the place the property is:
- “{Couples} retreat close to Houston, Texas”
- “Pet-friendly lake cabin in Austin”
Folks cease after they really feel the content material is particularly for them.
7. Examine What’s Already Viral
Have a look at your opponents’ highest-performing content material as soon as a month. Copy the format, angles, hooks, and textual content model, however movie it at your property. Creators copy tendencies continuously. It’s how advertising and marketing works.
8. By no means Increase Advertisements From Your Telephone
Boosting out of your cellphone provides weak concentrating on, fewer instruments, and additional charges. Should you’re going to run adverts, use Meta Enterprise Suite or TikTok Enterprise Middle.
9. Use ManyChat-Model Key phrase Automations
Put up issues like: “Remark COUPLES, and I’ll ship you a reduction code.”
ManyChat mechanically sends them the code + your direct reserving hyperlink. You additionally acquire emails and monitor which platform converts finest.
10. Schedule Your Content material
Use Buffer, Hootsuite, or Meta Planner. Sit down as soon as per week and cargo all of your movies. The algorithm rewards consistency far more than perfection.
11. Run Quarterly Giveaways
Give away a weeknight stick with express guidelines:
- No weekends or holidays
- Have to be used inside X months
- Safety deposit + ID nonetheless required
Giveaways reliably get two to a few occasions your regular attain, usually resulting in long-term followers.
12. Optimize Your Hyperlink in Your Bio
Set your hyperlink on this order:
- Be part of the e-mail record for 10% off
- Guide direct and save
- Airbnb hyperlinks
You need guests to stream towards direct bookings with out feeling pressured.
13. Flip On Instagram Auto Replies
Folks DM “How do I ebook?” even when the hyperlink is within the bio. Automate the highest 5 inquiries to release time and supply prompt solutions.
14. Use Textual content Substitute for Quick Replies
Arrange shortcuts in your cellphone (like typing “GO2”) that increase right into a full message with pricing and reserving hyperlinks. This saves hours over time.
15. Put up Twilight and Nighttime Content material
Nighttime content material (scorching tubs glowing, LED lights, hearth pits, string lights) performs extremely properly. It feels magical and emotional, which is precisely what sells stays.
16. Optimize for Watch Time and Shares
- Use hooks like “Look ahead to the ending.”
- Ship a payoff: a view, a change, a shock characteristic.
- Proper earlier than the reveal, immediate a share: “Ship this to a good friend who all the time books the worst Airbnbs.”
17. Make Movies From Visitor Critiques
Screenshot evaluations, overlay with matching footage, and add a narrative. Folks belief actual company greater than hosts. These mini-testimonials convert extraordinarily properly.
18. Use Earlier than-and-After Reels
Renovations, landscaping upgrades, and tiny enhancements all inform a narrative of progress. Transformation content material builds belief and makes folks root for you.
19. Go Large or Free With Influencers
- The center tier ($500–$1,500 creators) usually underperform.
- Micro creators = free stays for content material
- Giant creators = skilled campaigns with actual attain
Choose one lane and commit.
20. Inform Tales As an alternative of Pushing Bookings
Tales like “This couple stunned one another with…” carry out manner higher than “Guide now.” Folks purchase into emotion and relatability, not stress.
21. Don’t Wing Paid Advertisements
If you wish to run adverts correctly, rent somebody for a number of consultations. You’ll save your self lots of (generally hundreds) by avoiding rookie errors.
22. Hook Viewers in Two Seconds
Begin with curiosity:
- “I had two company arrive without delay…”
- “This virtually ruined our five-star score…”
Curiosity retains folks watching, and watch time drives attain.
23. Movie Reset Day & Cleansing Content material
Folks love behind-the-scenes cleansing, restocking, organizing, and resets. It proves you care, and it builds belief.
24. Pin Your CTA within the Feedback
Pin a remark that claims: “Guide direct on the hyperlink in my bio.” Even whenever you get lots of of feedback, your CTA stays on the prime.
25. Add Guide Subtitles
Use bigger fonts and spotlight key phrases like “scorching tub” or “lakefront.” Most individuals watch muted. Robust captions cease the scroll.
26. Collaborate With Native Companies
Movie “48 hours in [Town Name].” Tag native espresso retailers, eating places, trails, and boutiques. They usually repost, bringing you recent native site visitors without spending a dime.
27. Movie Visitor POV Movies
Movie as if the viewer is staying there: strolling in, turning on the lights, making espresso, lighting the fireplace, and moving into the new tub. POV content material makes folks think about themselves in that scenario.
28. Strive a 30-Day Posting Problem
Put up day by day for one month. You’ll study sooner, enhance sooner, and the algorithm will deal with you as constant, which equals extra attain.
29. Use Meta Inbox Automations
Meta Enterprise Suite has free automation options that behave like a fundamental chatbot. Instantaneous replies = fewer misplaced leads.
30. Use Emotional CTAs
As an alternative of “Guide now,” use:
- “Tag your journey buddy.”
- “Save this on your subsequent weekend getaway.”
- “Ship this to the good friend who wants a break.”
Engagement fuels virality, which fuels bookings.
Closing Ideas
You do not want an enormous price range or difficult software program to develop your Airbnb. You simply want to indicate up, keep constant, and maintain experimenting. Begin with a number of of those methods this week, and add extra as you get snug.
The momentum builds quietly at first after which immediately. When it does, the suitable company will discover you, and your property will turn into the type of keep folks speak about lengthy after they depart.